DG denim sale raising money to help charity

DG denim sale raising money to help charity

The department store is usually the best place to purchase high-end designer jeans, but don’t waste the gas when the Delta Gammas are offering them for half the price right in Worth Hills at the DG house.The women of Delta Gamma Sorority are set to host their third annual denim sale today from 12 p.m. to 5 p.m.

Liz Sergel, a freshman fashion merchandising major and member of DG, said a number of girls around campus are already wearing designers such as Rock & Republic, Juicy Couture and Paper Denim & Cloth jeans, which will all be available for purchase.

The sale, consisting of reduced-price designer jeans, has collectively grossed $5,000 from the previous two years, Sergel said.

“The jeans are normally priced around $160,” Sergel said. “The sale is a good way to possibly get three pairs of jeans for the price of one.”

Proceeds from the sale will go to both the Delta Gamma Foundation and Service for Sight, which is a foundation for kids who are unable to afford proper eye care, Sergel said.

The jeans are supplied to the DGs through CharityDenim, which provides the jeans for events that will benefit a charity. CharityDenim is a business that partners with sororities all over the country to sell designer jeans at discounted prices, Sergel said.

Steve Price, co-founder of CharityDenim, said he thinks most women are fashion-conscious, which makes the sales successful for everyone involved.

“I think the sale is great because it is for a good cause,” Price said. “We’re also helping put young women in top-quality denim jeans.”

CharityDenim has worked with organizations at Harvard University, the University of Southern California, the University of California-Los Angeles and various universities throughout Texas, Price said.

James Parker, assistant dean of Campus Life, said the sale is a unique and creative way to raise money for DG philanthropy efforts.

“The sale has proven to be very successful in the past,” Parker said. “The lines for the sale are around the corner, and I don’t expect it to be any different this year.”

Sergel suggests patrons start forming lines early so they get there before the jeans sell out, as they have in previous years.