The theme for this year’s Texas State Fair, “The Sky’s the Limit,” might not apply to the attractions alone. The economic impact the fair has on Dallas annually is approximately $350 million, and the food and ride revenues in 2006 reached a record-breaking $26 million, said Nancy Wiley, a public relations consultant for the fair.

The fair offers more than 200 concessions, and the No. 1 reason people come to the fair is the food, Wiley said. About three million fairgoers are expected during the event’s 24 days, Wiley said.

The University of Texas versus the University of Oklahoma football game has been played at the Cotton Bowl stadium during the fair since 1929, Wiley said. The tradition will continue this year Oct. 6.

A free-flight bird show, showcased four times a day, is one of the highlights at the Texas State Fair. Returning for the 20th consecutive year, the show features feathered performers from around the world.

Where: Band Shell

Cost: Free

The sky is the limit for card-stacker Brian Berg. Appearing at the Texas State Fair for the first time, Berg will attempt to beat his previous Guinness World Record for the tallest house of cards. Berg holds two Guinness World Records, one of which he accomplished in 1992 at the age of 17.

Where: African American Museum

Cost: Free

Pigs will be flying this year at the Texas State Fair. That’s right, the pig races are back by popular demand this year at the Texas State Fair. Get a chance to watch these speedy pigs perform three shows a day.

Where: TXU Energy Arena

Cost: Free

The new gondola ride, Texas SkyWay covers more than 1800 feet from one station to the next. Situated 65 feet off the ground, the SkyWay gives riders a view from above the state fair.

Where: Midway

Cost: 10 50-cent coupons

The fair also features the 12-story Texas Star Ferris Wheel, one of more than 70 rides offered at the State Fair. The Texas Star is the largest ferris wheel in North America, which stands 212 feet high.

Where: Midway

Cost: 11 50-cent coupons