Instead of wearing the usual purple and white school colors, TCU fans will be pinked out for this Saturday’s game against the University of New Mexico.This marks the third annual Frogs for the Cure game, which sponsors breast cancer awareness and honors breast cancer survivors.

Beyond raising awareness, $5 from each ticket sold from the TCU online ticket office and $3 from each commemorative pink shirt and hat sold will be donated to the Tarrant County branch of Susan G. Komen for the Cure.

Students and fans in attendance are encouraged to wear pink clothing, the official color of breast cancer awareness.

Senior interior design and business major Stacey Volentine said she thinks it is great TCU is raising awareness about breast cancer.

She and her family friends have attended the Frogs for the Cure game for past two years and always make sure to wear pink.

Volentine has purchased Frogs for the Cure the past two years, and plans on getting one for this year’s game as well.

Senior linebacker David Hawthorne said playing for the cure makes the game more personal for some of the players and adds a factor beyond sports.

“There are a couple of guys on the team that probably have family problems concerning cancer,” Hawthorne said. “They’re probably using this game as motivation and our heart goes out to those players.”

For its efforts to raise awareness, TCU was given an award at the 2006 International Athletics Media-Marketing Conference, said Jason Byrne, director of athletics marketing.

“From this, I know a lot of schools have learned about it, studied it and kind of developed it at their own campuses as well,” Byrnes said.

About $15,000 have been raised for the Susan G. Komen for the Cure through the donated portions the past two seasons, Byrne said.