Baylor’s attempt to up rankings unethical

The university may have agreed to discount items at the bookstore after a Horned Frog victory, but until recently Baylor University was giving a bookstore break for something with a bit more baggage.

Baylor offered a $300 bookstore credit to incoming freshmen to retake the SAT during the summer. Baylor offered students who improved their scores by 50 points or more a $1,000 merit scholarship.

Lori Fogleman, director of media communications for Baylor, admitted that this was not one of Baylor’s shining moments, and said Baylor only had good intentions in hopes of increasing merit scholarships for students.

However, TCU administrators don’t see any silver lining in Baylor’s actions. Dean of admissions Ray Brown said the effort to drive up student scores was, in his opinion, a way to drive up college rankings.

Baylor’s bookstore-credit incentive program was shut down after the university received criticism nationwide on the practice. Baylor is also being investigated by the National Association for College Admission Counseling to determine whether the school violated the organization’s code of ethics.

TCU students can find solace in the knowledge that they would never be asked to “try to be smarter.” Having students retake SAT scores to drive university rankings upward is a practice that should never be condoned, least of all by a prestigious private institution such as Baylor, and it was caught red-handed.

TCU students and, more importantly, university officials, are perfectly content with SAT scores students earned before they were admitted to college.

Multimedia Editor Allie Brown for the editorial board.