Strategic communication student, brother create websites

After launching their “Boys Are Silly” website two weeks before Valentine’s Day, a TCU student and his brother have attracted over 20,000 page views generated from roughly 4,000 users writing about men’s follies.

Senior Pedro Wunderlich said he and his brother Mario, who lives in Guatemala, have created two websites, “Boys Are Silly” and “The Pointless Like Button,” as fun social experiments. The two work together and keep in touch through communicative websites such as Skype and Basecamp, Wunderlich said.

Wunderlich, a strategic communication major, said his brother Mario takes care of all of the technical aspects of the website, while he is in charge of graphic design.

“Everything you see, I did. Everything that functions and works and clicks, that’s my brother,” he said.

“Boys Are Silly” is a website that allows people to post and share humorous stories about men and their awkward attempts to impress women, Wunderlich said.

He said they got the idea from personal experience and observing other guys.

“Guys just do silly things. We really do, especially to impress girls,” he said. “Guys around guys 8212; we’re smooth; we’re cool; we’re alpha. But when it comes to being around girls, even an alpha guy can get around pretty girls and just be a silly boy.”

Wunderlich said the brothers’ long-term goal is to make more websites and start earning more money. He said they have begun working on something new but could not say anything else about it.

“With these past projects I’ve learned how to sell an idea,” he said. “Ambitious projects require the best, most skilled individuals. This next project is our most ambitious yet [and] maybe these persuasive skills might come in handy.”

David Minor, Founder Emeritus of the Neeley Entrepreneurship Center, said a website cannot make money until it sells something whether that be a product, service or advertising. However, he said it was not unusual for a website to be developed that attracts enough traffic to give it some value.

Minor said that a web-based business could be valuable experience for a student, especially if the venture does not require a significant capital investment.

“There are many entrepreneurs trying to be the next Facebook or Google, however, and those types of businesses are few and far between,” he said.

However, Wunderlich said the idea for “Boys Are Silly” caught on quickly with only a $100 Facebook advertisement and word of mouth.

Senior film-television-digital media major Taylor King agreed that men often do silly things. She said she likes the idea of a place where women can write about their experiences since men like author Tucker Max write about escapades with women all the time.

“Guys write terrible stories about girls so it’s kind of nice that girls can write back about terrible things that have happened,” King said.

Wunderlich said “The Pointless Like Button” website consists of a simple “Like” button and a place to leave a comment about why participants pushed the button. The site is linked to Facebook, so when the “Like” button is pressed on the website it shows up on the participants’ Facebook profiles, he said.

“The Pointless Like Button” was launched February 10. As of Thursday, the site garnered 378 “likes” and 90 posts.

“I think it’s phenomenal. I look at that website and I just stand in awe,” he said. “You assign a meaning and now it means something. People are like “I clicked like because I like cats.”