New pizza start-up Pizza Snob will take over the space formerly known as the Halo Lounge, after Pie Five Pizza could not secure the location.

In January 2013, Pie Five announced it would take over the University Drive location formerly known as Halo Lounge. In recent weeks, however, signs for Pizza Snob popped up, encouraging the public to see its social media pages.

Ladd Biro, a public relations representative with Pie Five Pizza, said that the company decided to seek a new location in the TCU area. He declined to state why the company chose not to stay with the 3051 University Dr. location, but said the company was still searching for a location in the TCU area.

Pizza Snob, the new startup and the newest tenant of the location, will be an “artisan-styled pizza place” and open by early October at the latest, according to Crystal Falkner, a representative of the company.

The restaurant will be build-your-own-pizza style establishment, which will have pizzas ready within 90 seconds. The pizzas will have a specially built crust and a hot pizza stone to cook the crusts, Falkner said.

Additionally, the pizza company will feature specialty ingredients such as bourbon-soaked bacon, candied jalapenos, beer-glazed onions and smoked mozzarella, along with a selection of beer and wine. Falkner said the pizzas will be around eight dollars for a personal-size pizza.

The ownership group of Pizza Snob owns a restaurant supply service in Irving, but wanted to venture into the pizza business.

“We couldn’t find good pizza anywhere, and we thought we had a better pizza than everyone else,” Jim Wisniewski, the head culinary partner for Pizza Snob, said.

Wisniewski said his business would be the best option for pizza lovers in the TCU area at lunch, particularly because of the speed of service and quality of food.

Wisniewski, who originally did food science work with Pizza Hut and Frito-Lay’s corporate offices, said he ultimately wanted to create “an oasis” for college students. 

“When you’re in college, and stressed out between classes, this will be the place you want to go to,” he said.