Annual Frogs for the Cure video invites students to “Rise Up” against cancer


Opera singers, fire dancers and stilt walkers are expected to be at the taping for the video played at the ninth annual Frogs for the Cure football game

Giving life to this year’s Frogs for the Cure video, students, faculty and staff plan to support those fighting cancer by showcasing their talents.

Ann Louden, Frogs for the Cure chair, said music video coordinators want there to be as many volunteers as possible and combine lip-synching with continuous movement and unique visuals for a Cirque du Soleil feel.

To sign up for the video, students can go to the Frogs for the Cure Facebook page and click on the music video tab. The deadline to register is Sep. 13 by 12 p.m., and the taping is from 9 a.m. to 12p.m. on Sep. 14. Students must wear the 2013 Frogs for the Cure T-shirt to be in the video, and all participants will be eligible to win a private acoustic concert by Green River Ordinance from 5:30 to 6:30 p.m. on the day of the shoot.

Louden said she has over 400 emails in her inbox in preparation for the video, which she said will be "crazy, random and full of energy."

“It is a much, much harder thing than we have ever done,” she said. “I wanted to really stretch us in terms of our ability to do something.”

Louden was diagnosed with breast cancer in 2006 and said her personal journey involved music that could not cure, but was able to help her heal.

“The music video format is the most powerful way to speak to this generation,” she said. “It’s a way to reach our hands out across campus, and say this matters­­­­­­ to all of us.”

The song for the video, “Rise Up” by Green River Ordinance, was chosen for its powerful sense of inspiration, Louden said.

“We think about what message other people need to hear,” she said. “It’s in the lyrics. It’s in the melody. It’s in the power of conveying something emotionally you can’t convey in speech.”

Victoria Reneau, an alumna and Frogs for the Cure committee member, said she does not mind working late nights in order to perfect the plans for the video because the cause is so close to her heart.

“Even when I’m exhausted, it’s exciting,” she said. “The passion that this organization has to bring an end to breast cancer is incredible.”

Joan Katz, a three-time breast cancer survivor and co-founder of the Tarrant County Affiliate of Susan G. Komen for the Cure, said she has attended every Frogs for the Cure football game.

“As a survivor, it’s personal,” she said. “The football team is supported by the crowd and so are the survivors. They’re fighting to win a game, and we are fighting for our lives.”

Louden said cancer has impacted almost everyone’s life in some way, and by rising up together, the Horned Frog community can inspire those with cancer to keep fighting.

“For me to be able to harness my hope and passion for giving back and have the TCU community do this with me, it is an incredibly empowering experience,” she said.

The video will debut Nov. 2 at the TCU vs. West Virginia football game and Louden said students are encouraged to buy and wear this year’s “Rise Up” T-shirt to the game. T-shirts are available for $12 at the university bookstore, and $3 from each shirt will be donated to Susan G. Komen for the Cure.