Boschini names Chancellor’s Award recipient at Convocation


Dr. William Cron received the Chancellor’s Award at Fall Convocation on Tuesday.

By Sam Bruton

Dr. William Cron of the Neeley School of Business won the Chancellor’s Award at Fall Convocation on Tuesday morning.

The award was presented as part of the 2016 Fall Convocation, which welcomes new faculty members and recognizes winners of the Wassenich and Chancellor’s awards.

Dr. William Cron accepts the Chancellor's Award at the 2016 Fall Convocation. (Sam Bruton/TCU360)
Dr. William Cron accepts the Chancellor’s Award at the 2016 Fall Convocation. (Sam Bruton/TCU360)

The Chancellor’s Award recipient is chosen from the winners of the school and college awards. The winner is chosen for exemplary teaching techniques and outstanding scholarship.

The Chancellor’s Award also comes with a $25,000 check.

Cron is a member of the Department of Marketing and is the deputy of faculty research in Neeley. He earned a bachelor’s degree from Xavier University. He earned a master of business administration and a doctorate in business administration at Indiana University at Bloomington.

His research areas include channel issues, marketing strategy, sales management issues and wholesaling management issues.

He has also taught courses in marketing management, marketing fundamentals, marketing strategy and sales management, to name a few.

Cron said that even though he is the sole recipient of this award he owes his success to family and colleagues for his success. Cron specifically thanked his wife and associates in the Neeley School of Business.

No one succeeds alone but with the help of many others, Cron said during his acceptance of the award.

Chancellor Boschini said Cron was exemplary in the university’s role as an “open marketplace of ideas.”