TCU Dining and Athletics enter partnership with Pepsi



FILE – A row of 2 liter Pepsi Cola line a shelf at a Publix Supermarket, Monday, Feb. 8, 2021 in Miami. PepsiCo raised its full-year revenue and earnings forecast Wednesday, Oct. 12, 2022, after a stronger-than-expected third quarter sales driven by higher prices. The Purchase, New York-based snack and drink maker said its sales volumes were down 1% from the July-September period a year ago. But pricing surged 17%. PepsiCo said it’s trying to recoup higher price increases for raw ingredients as transportation and marketing. (AP Photo/Marta Lavandier, File)

By Hanna Landa, Staff Writer

Students quenching for a Coke or hoping to sip a Coke Zero have to look off campus.

Over the summer of 2022, TCU entered a partnership with PepsiCo to sell products on campus.

Coca-Cola and PepsiCo were both offered a deal to sign with TCU. PepsiCo stood out and showed an extreme interest in doing business.

New Pepsi refrigerators in the Mary Courts Library carrying beverages that were not offered before the partnership including Gatorade, Bubly, and Celsius. (Hanna Landa/TCU 360 Staff)

A Pepsi representative is assigned to TCU to provide immediate attention supplying new vending machines and more beverage options for students. The new options include Gatorade, Propel, Bubly and Celsius.

The shift was prompted by a desire to have a full partnership with a company that could accommodate not only Athletics but also TCU Dining as well, said Jude Kiah, Assistant Vice Chancellor for Student Affairs.

TCU Athletics had a contract with PepsiCo for the last 10 years.

“We were negotiating an on-campus deal that gave us the focus, sampling, co-branding, and activation for TCU,” Kiah said. “Before it was just putting in an order to the companies but there was no contract, therefore no focus on customer service.”

“I actually like drinking Pepsi and Pepsi products, now we have Celsius which is good,”  junior marketing major Chinirah Brown said.

This isn’t the only change that TCU Dining has had this year.

Kiah also explained why they changed O’Briens in King Family Commons, saying that O’Breins was “underperforming,” so they decided to turn it into a ghost kitchen.