68° Fort Worth
All TCU. All the time.

TCU 360

TCU 360

All TCU. All the time.

TCU 360

Wyatt Sharpe leading a Frog Camp group through an icebreaker. (Photo courtesy of Wyatt Sharpe)
Lead on: How Wyatt Sharpe's embodied TCU's sesquicentennial campaign
By Josie Straface, Staff Writer
Published May 2, 2024
COVID-19 impacted Sharpe's first year, but he didn't let that hold him back from achieving so much as a Horned Frog.

    Einstein Bros. working on Frog Bucks agreement

    Einstein+Bros.+working+on+Frog+Bucks+agreement

    TCU students could soon have another place to spend their Frog Bucks.

    Einstein Bros. Bagels on South University Drive is working on finalizing details for participation in TCU’s Frog Bucks program and will have an announcement shortly, according to a statement recently made by parent company Einstein Noah Restaurant Group, Inc.

    Frog Bucks, which are connected to TCU student meal plans, are dining dollars that can be spent at participating off-campus restaurants. The program is managed by Off-Campus Advantage (OCA).

    Dallas Burleson, the store’s general manager, did not comment on details of the pending agreement, but said he hopes implementing Frog Bucks at the store will bring in more TCU students as customers.

    Madeline Lindley, a junior graphic design major, said she is excited about the store’s interest in accepting Frog Bucks.

    “I think [Einstein Bros.] is a meeting place for everyone, so I think more people will be able to come and buy things rather than just come to study,” Lindley said.

    Lindley said she is annoyed that the store doesn’t accept Frog Bucks considering its proximity to campus.

    Einstein Bros. on University has been criticized for being one of the few restaurants adjacent to campus that does not participate in the Frog Bucks program.

    Craig Allen, director of Housing & Residence Life at TCU, said fees charged by OCA are often a reason why restaurants may not be interested in accepting Frog Bucks.

    “[Participating restaurants] do pay a percentage of their sales to OCA,” Allen said. “If the restaurant doesn’t want to assume that cost, then they might choose not to participate.”

    Allen said that the university does receive a minimal percentage of the profits made by participating restaurants through Frog Bucks.

    Allen said the university approves the potential participants, even though OCA manages the program.

    “[OCA is] in touch with us, and I will have the final yes or no,” Allen said. “Typically, I will say yes if it is a restaurant.”

    In a statement by Einstein Noah Restaurant Group, Inc., the company said it will continue to provide superior customer service and great food to the TCU community.