A book signing with the founder and CEO of Susan G. Komen for the Cure will kick off a series of events under the university’s own Frogs for the Cure initiative, chairwoman Ann Louden said.

Frogs for the Cure is a series of annual university events designed to raise money for Susan G. Komen for the Cure and breast cancer awareness, Louden said. Other activities for the week include a Yoplait yogurt eating contest and Pink Out Bingo, both scheduled for Oct. 14.

According to its website, Susan G. Komen for the Cure is the world’s largest network of breast cancer survivors and activists dedicated to fighting the disease.

Louden said the book signing will feature Susan G. Komen for the Cure founder and CEO Nancy G. Brinker. Brinker will sign copies of her book, “Promise Me,” at the university bookstore Oct. 13.

According to a Susan G. Komen for the Cure press release, “Promise Me” is a memoir about Brinker and her sister Susan G. Komen, organization’s namesake. The book tells the story of how Komen’s breast cancer diagnosis affected the sisters’ relationship and prompted Brinker to dedicate herself to the global fight against breast cancer.

Louden said the Pink Out Bingo event will feature music from university alumnus Tim Halperin. Halperin created a theme song for a Frogs for the Cure music video scheduled to be shown at halftime during the Oct. 16 Brigham Young University football game, she said.

Halperin also plans to attend the game and join breast cancer survivors on the field during halftime, Louden said.

Halperin’s Frogs for the Cure song, “We Fight Back,” debuted on iTunes Oct. 5 and 70 cents of every download goes to Susan G. Komen for the Cure.

Frogs for the Cure events

Nancy G. Brinker “Promise Me” book signing

When: Oct. 13, 1:30 p.m.

Where: TCU Bookstore

Yoplait yogurt eating contest

When: Oct. 14, 10 a.m.- 2 p.m.

Where: Market Square

Contestants have three minutes to eat as much yogurt as possible, winners will receive prizes (TBA). Open to all students.

Pink Out Bingo

When: Oct. 14, 7 p.m.

Where: Brown-Lupton University Union Auditorium