Now that he’s done with the White House, former President George W. Bush is headed to the Brown-Lupton University Union.

Bush is coming to campus to speak on Friday about investing. The 43rd president’s visit is part of the Neeley School of Business’s 14th annual Investment Strategies Conference.

The TCU Endowment Office and the Luther King Capital Management Center for Financial Studies are hosting the event and were in charge of inviting speakers, including the former president.

“The reaction has been very strong, even stronger than we expected,” said Jim Hille, TCU’s chief investment officer.

Junior marketing major Spencer Traver said he is excited for TCU to host the former president.

“All political views aside, George Bush served during one of the most crucial presidential terms in American history and united people,” Traver said. “To bring him promotes ideas of building a stronger community, starting with individuals in the business school.”

Bush will give insight into his time in office and how decisions are made at a policy level.

Contractual details regarding Bush’s compensation for speaking are private, said Elaine Cole,  a public relations manager for the Neeley School of Business. The costs for the 2016 conference are being covered by a combination of sponsors, ticket sales and TCU funds.

Tickets for the event are sold out but were free for TCU students, faculty and staff who registered to attend.

The conference will be held in the D.J. Kelly Alumni Center on Friday, Feb. 26 from 8:30 a.m. to 2 p.m. The luncheon will take place in the Brown-Lupton University Union Ballroom.

CORRECTION: Due to an editing error, an earlier version of this story said Spencer Traver was attending the investment conference. He is not attending the conference.