TCU fans are trading in their signature purple attire for a day and replacing it with all things pink.In an effort to raise money for the Susan G. Komen Breast Cancer Foundation, the athletics marketing department decided to “think pink,” telling fans to wear pink to Saturday’s football game against Colorado State.

“We wanted to marry TCU to a nonprofit organization in order to do something good for local people,” said Jeff Crane, director of athletics marketing.

TCU is raising money by donating $5 to $10 of each ticket sold to the Komen Foundation.

Also, the TCU Bookstore is giving the foundation all of the profits from Pink Out T-shirts and hats, manager Llisa Lewis said.

“All proceeds will be given to the local affiliate of the Komen Foundation,” Crane said.

The Komen Foundation is dedicated to education and research on the causes, treatment and search for a cure for breast cancer.

Some students said that Pink Out is a good idea because breast cancer is something a lot of people can relate to.

Because breast cancer affects so many people, it is widely known, and people want to help in any way they can, said Catherine Boone, a senior art history and anthropology major.

“People can get involved just by going to the game,” Boone said.

This is the first year the athletics department has hosted Pink Out.

“I think that says a lot about TCU,” Sarah Thompson, a sophomore accounting major, said. “It’s a great opportunity to raise money and raise awareness about breast cancer.”

Crane said a goal of Pink Out is to educate people by raising their awareness of breast cancer and bringing more people into the stadium.

“We want to join the passion that people have for the Komen Foundation with TCU and attract a bigger crowd,” Crane said.

The athletics department teamed with the Komen Foundation and Zeta Tau Alpha to try to get people to think about breast cancer.

The Zetas made more than 50,000 pink ribbons to prepare for the event.

The Zetas have been selling the Pink Out T-shirts to organizations and will be handing out the pink ribbons at the Amon Carter Stadium entrances.

TCU is supporting breast cancer survivors by giving them tickets to the game and throwing a tailgate party for them.

Survivors have a chance to participate by forming a tunnel for the players to run through at the start of the game.

“We want to provide more than just the game,” Crane said.