Students work with athletics marketing to establish fan club

There are a few constants on campus these days. Something will be under construction, tuition will go up and Geoff Dice will wear his white TCU hat in support of the Horned Frogs.

Dice, a sophomore marketing major, is leading a group of students in its efforts to establish a student support group for TCU athletics.

He has worked with athletics director Danny Morrison and Jason Byrne, the director of athletics marketing, to gain support for his proposed group.

Byrne and Morrison said they want to see how Dice can improve fan support before providing funding for the group.

Once the group receives funding, Dicesaid, he wants to provide T-shirts to the participants and host pregame events.

The group will also be free for students to join, Dice said.

Byrne and Dice will meet in the coming weeks to brainstorm ideas for starting the group before having a meeting with interested students, Dice said.

Byrne helped start a similar group while at Florida State University and intends to provide as much support as possible for Dice.

“When you see students wanting to support their fellow students, the student-athletes that we have on campus, it’s a positive, and we want to do what we can for them,” Byrne said.

Sophomore finance major Ronnie Scherwin is helping Dice organize events. He said Dice is really committed to the project.

“Geoff’s working extremely hard to get a group made,” Scherwin said. “He seems really passionate about what he’s doing.”

Dice said the idea for the group began last semester after he helped come up with the idea of a white-out game against the University of Oklahoma. Dice and Scherwin e-mailed the marketing department about having a white-out game. Students later received e-mails about the plan.

“I went to school at Indiana University where people actually attended the games and could make white-outs possible,” Scherwin said. “I did it to try to bring the idea to TCU and encourage people to come to the games.”

The two tried to do the same for the game against University of Nevada, Las Vegas by spreading the word with a Facebook event. Byrne and the marketing department are always interested in fun and interesting ideas from the students, he said.

Byrne said he thinks the personal interactions of the students can help the group succeed in boosting fan support.

Dice found Byrne and the marketing department easy to work with, so he began taking steps to make the group official.

Dice said one of the reasons the group was created was to benefit students who want to find someone to go to a game with.

“Nobody wants to go there and just sit all alone,” Dice said.

Dice and the marketing department could begin working together on events soon.

“We appreciate Geoff’s passion for TCU and look forward to him working with our marketing staff,” Morrison said.