University makes agreement with WBAP to broadcast football games

The university will have a new radio provider for the upcoming football and basketball seasons, an athletics official said.

Mark Cohen, director of athletics media relations, said the university made an agreement Thursday with WBAP 820 AM/96.7 FM in Arlington.

“WBAP has long been a pillar here in Fort Worth,” Cohen said, adding that it was Fort Worth’s first radio station and was established by Amon G. Carter.

Cohen said the five-year agreement would include AM and FM coverage for all 12 Horned Frog football games and selected basketball games next season. Those games will also be broadcast in 38 states and parts of Mexico and Canada, which will give the university a strong national presence, Cohen said.

Although the agreement marks the end of the university’s nine-year partnership with ESPN 103.3, Cohen said the athletics department appreciated the time it spent with ESPN.

“We very much appreciate our relationship with ESPN 103.3,” he said. “They’ve been wonderful with us for the last 9 years.”

Cohen also said there were multiple people associated with the university that work for WBAP.

Brian Estridge, director of broadcasting and the voice of the Frogs, has a morning show with Hal Jay, a long-time university supporter and alum. Estridge said the university made the move to WBAP because of the increased exposure it would bring.

“It just seemed like at this point it was the right move,” he said.

KTCU FM 88.7 “The Choice,” the student radio station on campus, has done a terrific job airing the football games and will continue doing so, Estridge said.

Brice Kesler, a junior film-TV-digital media major, said he thought the change should work out well for the university. KTCU and ESPN 103.3 worked together, and he said he hoped the station will have a similar relationship with WBAP.