Following increased publicity during the past football season, a contest was created to recognize artistic creativity with student videos highlighting Horned Frog football, an athletics marketing representative said.

To enter the TCU Student Football Video Contest, students must submit a video that demonstrates their school pride, said Julie May, assistant director of athletics marketing.

“We just wanted to add a student element to the spring football game and get students excited for football again,” May said.

Kate O’Carroll, a sophomore business major, said the contest is a good way to promote school spirit.

“After all the publicity the school received after last year’s amazing season, I think it is necessary to encourage students to show their pride for TCU,” O’Carroll said. “And if students are especially gifted at making highlight reels and promotional videos, then it is a great opportunity to show off their skills while supporting the football team’s accomplishments.”

According to the contest flier, applicants must submit a 30-second video featuring photos, highlights or clips from the 2009 football season by April 6 to Room 104 in Daniel-Meyer Coliseum.

May said the athletics marketing department will select six finalist videos that will be featured at the Spring Football Frog Fest, a scrimmage game at Amon G. Carter Stadium on April 10. Students who submitted a video must attend Frog Fest to see if their video was selected, May said.

The winning video will be shown at next season’s opening game at Cowboys Stadium on Sept. 4, and the athletics marketing department is considering adding an additional prize for the winner, May said.

Meg Brown, a sophomore strategic communication major, said she thinks the contest is a great idea.

“I think it would increase the level of excitement and encourage involvement for the game,” Brown said. “Promotional videos are beneficial for both the student and the crowd, who equally share the love for the game and TCU.”

Kelsey Bond, a junior strategic communication major, agreed.

“We don’t realize how talented a lot of the individuals are on this campus, and this competition gives students a chance to do something for the school and for themselves as well,” Bond said.