The Fiesta de Los Frogs event aims to bring more minority students to the university with an admissions information session, concert, tailgate and luncheon, all before the football game Saturday, an admissions counselor said.

Houston-based admissions counselor Victoria Herrera, said that the event specifically targets prospective minority students, though other students can attend. Herrera has been involved with the annual Fiesta de Los Frogs event since its inception in 2001.

“We’re striving all the time in the admissions office to increase our diversity numbers within the student body,” said Herrera,

Jason Byrne, director of athletics marketing, said the event was a collaboration of efforts by several groups to help cross promote their causes.

“It’s been a tradition in partnership with the admissions office to reach out to the community and invite them to experience not just TCU athletics but admissions as well,” Byrne said.

Byrne also said the event will be held in conjunction with the Fort Worth Hispanic Chamber of Commerce.

President and CEO of the FWHCC, Rosa Navejar, said that the FWHCC has participated with the event since it started, but this year it will be a part of Tres Celebraciones.

Tres Celebraciones is a three day celebration of Hispanic culture that also includes an exhibit at the Kimbell Art Museum and Musicarte, which is a scholarship fundraiser held Friday and Saturday in Sundance Square downtown, she said.

Crystal Romero, a sophomore early childhood education major, said that Fiesta de Los Frogs was a great opportunity to raise cultural awareness at TCU.

“It’s a great event, and we are very lucky to have it here on campus just because it brings organizations together,” said Romero.

Romero, who is also President of TCU’s chapter of the League of United Latin American Citizens, also said LULAC along with the Multi-cultural Greek Council will be participating in a tailgate before the game Saturday to welcome some students.

Byrne said that the Hispanic Alumni Association will also host a booth in Frog Alley.

Romero said LULAC is an organization which strives to improve health care and education for both documented and undocumented Latin American students nationwide.

In addition to the tailgate, Herrera said prospective students and their families would be invited to attend an admissions information session and a lunch in Frog Alley followed by the football game.

Byrne said there will also be a concert given by the band Tejas Brothers in Frog Alley before the game.