After graduating from TCU last fall with a degree in marketing, Prevost Foushee decided to stay local and develop an apparel line that includes shirts and sunglasses.
Goose Party is a brand created by Foushee to bring his love of music to a large audience through apparel.
“The brand represents a love for what you do,” he said. “It’s really that simple.”
But, Goose Party is more than just clothes and is more than the average apparel company, Foushee said. The brand embodied the love and joy of music that applied to everything else, he said.
Since everyday people could more easily create music of their own, there were a lot of new opportunities for individuals to create new enterprises, he said.
Foushee said he wanted Goose Party to be less about fashion and more about creating a lifestyle. Apparel was just one part of the equation for this brand, he said.
“I think my major has helped me understand some of the hurdles that I would be encountering and how to prepare for them,” he said. “I also learned how to create an effective marketing plan and how to implement it.”
Foushee had experience in the field of starting a company. The summer before his senior year, he worked on a social networking project, he said.
However, after a year on the project, he said he realized that he was going to need a significant amount of money to continue the project. He gained plenty of valuable life experience over that year, and it came in handy with his own brand, Foushee said.
“I’ve never had any experience with clothing besides dressing myself for the past 19 years,” he said. “My mom dressed me for the first four years, so you’re probably wondering why someone with little to no experience in fashion or design would start an apparel company. Well, that’s the great thing about how we’ve structured the company.”
Foushee would not be doing any of the designing, he said. The goal was to have a user-generated line of clothing.
Anyone could send in designs, fans would vote on the designs and then the design with the most support will be manufactured, he said.
“We are creating a company and a brand that is inspired by the music we love, responsive to the needs and demands of our fans/customers, and is socially mobile,” Foushee said.
Students could buy apparel at campus events or through the Goose Party Facebook page. Goose Party also had a music blog where viewers could listen and download music and look up upcoming events in the area, he said.
Foushee said he hoped to hold musical events around the Dallas-Fort Worth metroplex.
“I know that most people end up in a career or position that they don’t love. Unfortunately that seems like the way life goes,” he said. “Goose Party is my attempt to beat the odds and do something I love.”
