TCU Sustainability, a re-branded organization on campus, is pushing for a more informed student body on the importance of being environmentally conscious this week. Formerly known as TCU Recycling, the organization’s new outreach efforts are headed by students at Roxo, a campus advertising and public relations agency. 
Students can also bring plastic bags on Wednesday from 9 a.m. to 5 p.m. to be recycled. The more bags they bring the more likely they are to win an Apple watch. Students can win the other watch by following the Instagram account, liking the most recent post and tagging three other users in the comments.
Sophomore Kritika Aiyer entered the contest after someone tagged her on Instagram. “I think sustainability is really important and everyone should start getting conscious toward it,” Aiyer said. TCU Sustainability will also feature a promotional Snapchat filter on Thursday. “We wanted to go bigger, bolder, better,” Herzfeld said about the events of the week. The push comes after a rebrand of TCU Recycling at the beginning of the semester. “We can inform people about all different types of sustainability efforts as opposed to just recycling,” said social media manager for TCU Sustainability Grace Lamb. Lamb said she hopes to continue to expand awareness on different conservation efforts next semester. “I think the main reason people aren’t sustainable is because they just don’t know how to be,” Herzfeld said. Herzfeld said following the accounts and participating in the events will lead to students getting information on how to be sustainable on campus and in life. Winners of all prizes will be announced Friday.
