While construction won’t be complete this season, TCU football is promising Horned Frog fans major improvements in their gameday experience.
From buying a cold one to cooling off under giant fans on the concourse and watching highlights on a new video board, the Carter has been upgraded for the 2019 season.
The “giant video board,” in the north end zone will be 53 feet wider and 18 feet taller than the previous screen, TCU athletic director Jeremiah Donati said.
The new Jumbotron will be 108 feet wide and 48 inches tall, just larger than the screen in Baylor’s McLane Stadium.
MillerCoors beer will be available in aluminum cans from the time the gates open until the start of the fourth quarter. Hard seltzer will also be available.
Happy-hour concession prices will offer some half-priced concessions and knock $2 off beer prices from when the gates open until 30 minutes before kickoff, Donati said.
In a tweet, Donati said the discounted concessions will be “your favorite food items,” but did not offer any other specifics.
It’s more than fabric. It’s our story. #HumbleBeginnings pic.twitter.com/aY6Jnc5CZr
— TCU Football (@TCUFootball) January 30, 2019
He predicted that the new grab-and-go convenience stores in the football stadium will have “food options you are going to love.”
But in an effort to increase gameday safety, fans who leave the game will need a new ticket to re-enter the stadium.
“In benchmarking other institutions, and anticipating trends in large venues, the elimination of the in-and-out policy is the safe action to take,” a spokesperson for the athletic department said.
Finally, the visiting bands are being moved to the northwest corner of the stadium, leaving better seats for the TCU faithful.
The clear bag policy remains the same, Donati said.
The complete $100 million expansion project will not be completed until the start of the 2020 season, Donati announced in a tweet on July 25.
“While very disappointing, we wouldn’t be able to deliver a game day experience that our donors deserved,” Donati said. “We have spent the last few weeks looking at every option to access the space but ultimately we believed our donors deserved better. We are committed to delivering a world class experience for them.”
The project, which was delayed by weather, was anticipated to debut for Oct. 26’s homecoming game against Texas.
The upgrades will include 48 new boxes, two private clubs, more than 1,000 club seats, 22 luxury suites, meeting spaces for corporate events and a 100-foot outdoor balcony overlooking Frog Alley and the TCU campus.
The Frogs are set to open their 2019 season on Aug. 31 against Arkansas Pine-Bluff, donning brand-new uniforms for the season.