Student ambassadors bring college consumers into Dillard’s by creating a ‘buzz’ on campus



A Dillard’s store Tuesday, Dec. 8, 2020, in Park Meadows Mall in Lone Tree, Colo. (AP Photo/David Zalubowski)

By Yasmine Moussa, Staff Writer

Dillard’s and College Fashionista have partnered with the TCU community to launch a first-of-its-kind program collaboration. Dillard’s Campus Collective picks two student ambassadors from each partner school to promote the store’s clothing and brands on their campus.

“The goal of the program is to bring in that college consumer into the Dillard’s store and show them all the fabulous merchandise that we have here,” said Nagel. “We’re just authentically promoting the product that we love and sharing that with our community.”

The campus collective is a program that Dillard’s created this year with 22 universities nationwide.

Over the course of the semester, TCU student ambassadors for Dillard’s Campus Collective at TCU, Kathryn Falterman and Molly Nagel, will be hosting pop-up shops, styling sessions, Instagram giveaways and even fashion shows.

Falterman and Nagel, both senior fashion merchandising majors, hope to create buzz about Dillard’s on TCU’s campus and show students that the store has many great pieces.

“Just in a few days we have a giveaway we’re gonna be posting on Instagram and you can win a Free People onesie, some slippers and a gift card,” Falterman said.

At the end of November, Dillard’s is hosting an in-store Christmas extravaganza exclusive shopping event.

“It will be an RSVP event where students from TCU can register beforehand and then come and shop exclusively after hours to get early access to all of the promotional Christmas merchandise,” Nagel said. 

Dillard’s is one of the largest fashion retailers in the nation with nearly 300 locations. One store is located close to campus at Hulen Mall. 

Follow their Instagram @dillardsccatfortworth to stay up to date with the latest announcements.