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TCU 360

The Skiff Orientation Edition: Welcome, Class of 28!
The Skiff Orientation Edition: Welcome, Class of '28!
By Georgie London, Staff Writer
Published May 13, 2024
Advice from your fellow Frogs, explore Fort Worth, pizza reviews and more. 

Locally-owned businesses preparing the Valentine’s Day gifts customers love

Haylee Chiariello
TCU Florist offers a vibrant array of flowers for Valentine’s Day customers. (Haylee Chiariello / Staff Photographer)

For those playing Cupid this week, these businesses offer shoppers many options for those well-loved Valentine’s Day gifts. 

Valentine’s Day isn’t just for lovers – it’s also a boost for retailers like florists and bakers. 

“We do about 600 orders on Valentine’s Day,” said Melissa Brock, owner of TCU Florist on South University Drive. “We’ll do a little less than that the day before. Probably about a month’s work in about three days, so it’s huge for us.”

The National Retail Foundation predicts that overall Valentine’s Day sales should hit a record $14.2 billion this year. 

Brock said the traditional red rose is the popular choice for Valentine’s Day customers.

This aligns with national preferences. According to the Society of American Florists, 65% of Valentine’s Day shoppers in 2022 preferred red roses. 

Brock said husbands and boyfriends are her largest group of customers, but Horned Frog parents are also looking to arrange surprises for their Horned Frog daughters. These Valentine’s Day clients often request florals that include TCU purple.


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The cookies at Glitz Bakery sparkle with Valentine’s Day spirit. (Haylee Chiariello)

Cookies are also a popular Valentine’s Day treat.

“A lot of men come in during the Valentine’s holiday to purchase for girlfriends and wives,” said Mandy Hamilton, co-owner of Glitz Bakery, at 6104 Southwest Blvd. 

She said customers who act in advance can expect more variety of Valentine sweets. 

“If they come early enough, we’ll have Valentine-themed sugar cookies, we’ll have cupcakes with heart sprinkles and glitter,” Hamilton said. “And then we will have cheesecakes available, too.”

The bakery owner said mothers tend to be her most typical clients, purchasing for “kids’ classes, for class parties, for teacher gifts.”

Glitz Bakery asks for 48-hour notice for custom orders. Customers can still find a wide variety of Valentine treats when visiting the bakery. 

“We always have cookies, cupcakes, cheesecakes available for purchase in store,” Hamilton said. “You don’t have to pre-order, you can always come in and choose from our case selection, but you need to come early because they sell quick.”


Heart-shaped treats are one of the Valentine’s Day options from StayJee Bakes. (Courtesy Anastasia Hyatt)

Another option for those looking to satisfy a sweet tooth is StayJee Bakes, which allows customers to personalize their treats.

Owner Anastasia Hyatt said customers seem to love her DIY options, which include three pieces: “the brownie, the icing, and the sprinkles.”

“It’s good for all ages,” Hyatt said. “Kids love it, adults love it. College kids love it. It’s just super fun because you don’t have to do all the hard stuff. You just do the fun decorating.”

StayJee Bakes offers dipped goods, which include “dipped strawberries, dipped Rice Krispies, dipped cookies, and dipped Oreos.”

She said the client-base is “mostly women,” but the bakery also gets orders from parents of TCU students who live outside of Texas.

“A lot of them live out of state and they’re not around their Horned Frog and so they want to send them something special,” Hyatt said.

For last minute purchases, StayJee Bakes is still accepting Valentine’s Day orders. Hyatt also delivers to the TCU campus.

More information about placing an order can be found on the StayJee Bakes Facebook page or website.

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