TCU’s Amplify Women in Sales program celebrates female leaders and empowers students to succeed confidently. This semester, its four-part speaker series ties directly to the program’s mission helps students embrace their strengths, lead authentically and navigate workplace challenges.
Although sales is a traditionally male-dominated industry, the growing number of women in TCU’s Sales Center makes Amplify a uniquely valuable program.
Aubree Hutchinson, a TCU alumna and software sales professional, helped revamp Amplify after it dwindled during COVID-19. Now integrated into the TCU Sales Center, the program serves a cohort of 25 carefully selected students.
The revamp was made possible by a donation honoring Hutchinson’s grandfather, Tom Bauer, a former IBM sales leader and advocate for women in sales.
Amplify originally launched in 2018, and part of its early efforts included the “Amplify Women in Sales” podcast, which features industry insights and conversations with women in sales. Past episodes of the podcast remain available on various streaming platforms.
Last month, Amplify hosted “Earning Your Seat at the Table,” a panel discussion open to all students featuring industry leaders Macy Hill, Daryl Klump and Colleen Cormier.
“Being comfortable with being uncomfortable is key,” Klump said. “Confidence comes from preparation, how you carry yourself and even accepting that you won’t always have the right answers.”
“Earning Your Seat at the Table” was the second event in the series, following a cohort-exclusive kickoff focused on building community and setting intentions for the semester.
“We hope that attendees walk away with one tangible piece of advice or tool they can leverage as they enter the workforce,” Hutchinson said.
Olivia Kollias, a marketing and management double major, emphasized the personal and professional growth she has experienced through Amplify.
“Confidence is definitely something I’ve gained from Amplify, but also the understanding that I can be an empowered woman in my field while still showcasing my personality,” Kollias said.
Kollias’s experience reflects Amplify’s broader mission of equipping women with the skills and support they need to thrive in sales.
“Amplify has had a tremendous impact on our students by providing them with a strong network of peers, mentors and industry leaders who support their professional growth,” Raelynn Mears, TCU sales director of corporate relations and sales professor, said. “The most significant takeaway for students is the confidence they gain—knowing they have the skills, knowledge and support to thrive in sales.”
Mears plays a key role in leading Amplify by organizing events, mentoring students and connecting them with industry professionals. In the future, she hopes to see the program grow by strengthening industry partnerships and increasing its national presence.
Amplify’s next speaker event, “What to Do with Your First Commission Check,” will be held on Monday, March 31, at 6:30 p.m. in the Shaddock Auditorium, followed by “Poise in the Face of Conflict” on Monday, April 28, at 6:30 p.m. in the same location.
Students interested in attending can find more information posted on the TCU Calendar.
