Starbucks is trying to boost sales by revamping its menu.

As of this month, the coffeehouse has cut several of its items. These include blended Frappuccinos, the Royal English Breakfast Latte and the White Hot Chocolate.

“These items aren’t commonly purchased, can be complex to make or are like other beverages on our menu,” Starbucks wrote on their website. The company said it wants to, “focus on fewer, more popular items,” in hopes of decreasing wait times and enhancing the overall quality and consistency of its service. The company expects to cut up to 30% of offered items before Oct. 1, when its next fiscal year begins.

People have given mixed reviews on the changes so far.

“There is a surplus of drinks on the menu and focusing on perfecting and enhancing a select few would improve their quality,” Nyla Bowers, a sophomore economics major, said. 

Nicole Thomas, a sophomore English and Comparative Race and Ethnic Studies double major, said so far the menu change doesn’t affect her.

“A deal breaker would be them not serving anything chai,” Thomas said.

The new Starbucks CEO, Brian Niccol, was brought in to reinvigorate the global chain, but its stock continues to slide. On Tuesday, March 18, Starbucks closed at $98.28, down 1.3% from the $99.58 close on Tuesday, March 11. 

The Seattle-based company laid off 1,100 corporate employees and employees affected were notified on February 25.

Niccol released a Global Support Partner announcement message, which said, “We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams. Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration,” Niccol said. 

Despite some cuts, Starbucks has returned its self-service condiment stations and handwritten notes on customers’ cups. No one knows what Starbucks will cut next, but the brand will likely keep evolving under CEO Niccol’s leadership.