Published Oct 21, 2010
"Go Purple" Fridays have become a tradition all over Fort Worth, and many local businesses are jumping on the bandwagon.
The official days, as declared by Mayor Mike Moncrief, occur every Friday during football season. Citizens are encouraged to wear purple and display TCU memorabilia.
Many businesses around the area offer discounts to those who wear purple on Fridays.
On campus, students and fans can enjoy discounts at Yo! Frozen Yogurt Lounge and the TCU Bookstore. Yo! offers a 15 percent discount and the bookstore offers 20 percent off a purple T-shirt.