Fort Worth Mayor Mike Moncrief said he supports the university's football program and encouraged city residents and employers to show their pride this Friday as part of the first-ever "Go Purple Day."

As part of the day of Horned Frog awareness, Moncrief said people should go casual and wear purple to work to recognize the team.

Moncrief said he hoped the day of celebration would help increase the city's and the team's presence on a national scale.

I hear them silver bells ringing, and the bright snow's glistening shroud can be seen on the distant horizon. That's right, the Christmas holiday nexus has arrived. This, of course, includes all wintry festivities from tacky sweater parties to all additional excuses to drink eggnog, and believe me, they are plenty. But alas, along with this glorious arrival comes the derogatory remarks that by hosting such other secular activities in the name of this religious holiday, we are in fact demeaning its true value. I argue not so.

This week has seen a whirlwind of zero productivity, anticipation and excitement tied up in a nice little bow of yet more preoccupation in anything other than school or office work. The only problem Frog fans face this week is which one of the many headlines to follow first? So as you sit in class or in a cubicle, taking in as much Frog news as possible on your computer while tuning out everything going on outside your purple blinders, allow me to untangle the web of jubilant mayhem that surrounds Fort Worth before the showdown in Cowtown.

The university got a little more personal with its observance of Veterans Day this year. Instead of limiting itself to a lunch like it did last year, staff at the Office of Inclusiveness and Intercultural...

The Student Government Association on Wednesday announced the names of its 2010 officers:

President: Marlon Figueroa

Vice President: Jackie Wheeler

Treasurer: Chase Bruton

Programming Council Chair: Alex Collins

Check dailyskiff.com for updates.

Zeta Tau Alpha sorority's Pink Out promotion to raise awareness for breast cancer and benefit the nonprofit Susan G. Komen for the Cure has run into a competitor far larger than a "Black Out" Facebook event: Nike.

Despite a Nike display staffed by members of the Nike Street Team, Frogs for the Cure T-shirts sales have already passed last year's total of 3,660, said Ann Louden, the chancellor's associate for external relations. More than 4,000 Frogs for the Cure shirts have been sold, and more have been ordered for this week, she said.