Published Apr 18, 2007
The idea of a healthy soda may seem like an oxymoron for some, but Coca-Cola and PepsiCo are working to change this perception.The two global companies, whose original formulas were both created in the late 19th century, are now introducing carbonated drinks promoted as "sparkling beverages." These new beverages are fortified with vitamins and minerals, according to an article in the New York Times on March 7.
This month, Coca-Cola is introducing Diet Coke Plus, and PepsiCo will be offering its new beverage, Tava, in Fall 2007, according to the Times article.