Published Jan 17, 2007
On Jan. 8, a Dallas-based pizza chain, Pizza Patron, began accepting Mexican pesos, in addition to the U.S. dollar, as a form of payment from customers.The decision by any business to accept an additional currency is entirely that: its decision.
Andrew Gamm, Pizza Patron's director of brand development, said the chain caters predominantly to Latinos and began accepting pesos as an additional service to its patrons.
Like all businesses, Pizza Patron has a desire to make a profit by serving customers and keeping them happy. Accepting pesos is one way to do that.