Published Feb 10, 2006
How much can $26 million buy in today's world? Well, it could buy a really big house, a lot of fast cars or a number of other items. In the case of Anheuser-Busch, $26 million can buy a few commercials during the Super Bowl.I know a million bucks isn't worth what it once was, but $26 million on advertising for one game? I think it's a little steep, even for a multibillion-dollar corporation. It only goes to show that Super Bowl advertising has gotten to the point where it's as much of an attraction as the actual game.