Published Jan 17, 2008
Being an American consumer gets harder every day.
You have to consider the value, the nutrition (if it's food) and whether the product was ethically produced.
On top of these already difficult choices, more and more products hit the shelves every day making these decisions more complicated.
But don't get too stressed out just yet. Help is on the way.
Several companies are developing systems designed to help shoppers make the right decisions. At your local grocery store you may soon find a rating next to every product.