Published Oct 17, 2006
TCU's Campaigns Team, which now has Coca-Cola Classic using its new Web site to recruit students and sell atypical TCU shirts to raise funds for competition, the Campaigns Team adviser said.Since the first campaign in 1999, TCU's Campaigns Team, a student-run advertising agency, has been responsible for constructing marketing plans for national clients, said Mike Wood, the adviser and an advertising/public relations instructor.
He said this year presents the biggest client yet, Coca-Cola.