Published Sep 7, 2006
The School of Business launches a new personal branding campaign this semester that is expected to provide a more unified image for the school, said Jeff Waite, director of external relations for the business school. The new look, which costs about $10,000, consists of a basic design for all business school advertisements, products, office supplies and its Web site. It also includes the new tagline, "It's more than business, it's personal."