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All TCU. All the time.

TCU 360

TCU 360

All TCU. All the time.

TCU 360

Commercials reaching excessive cost

Published Feb 10, 2006

How much can $26 million buy in today's world? Well, it could buy a really big house, a lot of fast cars or a number of other items. In the case of Anheuser-Busch, $26 million can buy a few commercials during the Super Bowl.I know a million bucks isn't worth what it once was, but $26 million on advertising for one game? I think it's a little steep, even for a multibillion-dollar corporation. It only goes to show that Super Bowl advertising has gotten to the point where it's as much of an attraction as the actual game.

Printing Muhammad cartoon a poor choice

Published Feb 10, 2006

As good Bill Shakespeare once said, "There's something rotten in the state of Denmark." What am I talking about? The ridiculous cartoon that came out recently, originally published by a newspaper in Denmark.Interestingly,...

Serving a Sexual Society

Serving a Sexual Society

Published Feb 10, 2006

Ford Broncos are from Mars, Toyota Sequoias are from Venus, or at least that's the thesis of a TCU assistant marketing professor.Consumers assign gender to products and remember them easier if product names correlate with a perceived gender, said Eric Yorkston, an assistant professor of marketing.

"These are nonconscious or automatic responses," Yorkston said. "So we don't register what these endings mean, but they spark something in our minds. Our languages are filled with these automatic responses from words."

Form aids students of divorced parents

Published Feb 10, 2006

Applying for financial aid in college may often seem like a complicated process, a flurry of paper involving forms, budgets and many steps that must be completed before moving on to the next one.One group of students that may cause extra concern for some universities when deciding who gets financial aid is students with divorced parents.

Mike Scott, the director of scholarships and student financial aid at TCU, said the university has had problems in the past when dealing with divorced families.

Frogs head to Houston, face top teams in series

Frogs head to Houston, face top teams in series

Published Feb 10, 2006

The baseball team heads to Houston today to begin play for this year's Houston College Classic.The Horned Frogs play Tulane at noon today then have games against Houston on Saturday and Rice on Sunday. All three matches will be played at Minute Maid Park, the home of the Houston Astros.

Head coach Jim Schlossnagle said the other teams at the series are as good as it gets.

"It's as high of level of college baseball as can be played," Schlossnagle said.

People losing personal contact

Published Feb 10, 2006

Rarely can you find a student walking across campus alone and not on his or her cell phone. Some would attribute such a practice to insecurity - do you think people will think you are a loser if you're walking by yourself? Is talking on the phone supposed to make you look like you have a throng of friends? Others say that walking across campus alone is boring and, naturally, talking on the phone passes the whole seven-minute walk time. Seven minutes. Seven minutes of quiet time to yourself should not induce boredom, it should help preserve your sanity.

Grants helping professors accomplish goals

Published Feb 10, 2006

When one professor wanted to create a field-intensive course, he turned to the Strategic Initiative Fund for assistance. With a $140,000 grant over three years, Tony Burgess, professor of professional...

DG denim sale raising money to help charity

DG denim sale raising money to help charity

Published Feb 10, 2006

The department store is usually the best place to purchase high-end designer jeans, but don't waste the gas when the Delta Gammas are offering them for half the price right in Worth Hills at the DG house.The women of Delta Gamma Sorority are set to host their third annual denim sale today from 12 p.m. to 5 p.m.

Liz Sergel, a freshman fashion merchandising major and member of DG, said a number of girls around campus are already wearing designers such as Rock & Republic, Juicy Couture and Paper Denim & Cloth jeans, which will all be available for purchase.

Vowell’s grim reflections

Published Feb 10, 2006

Much like her "This American Life" counterpart, David Sedaris, writer Sarah Vowell excels at morphing the inane and important into one tight, compelling story. In her latest book, "Assassination Vacation," recently released in paperback, Vowell takes the minutia and makes a masterful tale.The book follows Vowell's personal pilgrimage to the sites of three presidential assassinations: those of Abraham Lincoln, James Garfield and William McKinley. More than just writing short reflections on the sites themselves, Vowell digs into them, takes detours and explores the details of the events.

Part One of Two: Rising tuition causes financial stress

Published Feb 9, 2006

Each year, Becky Ramirez's student loans grow. Even though her tuition payments steadily increase, Ramirez's financial aid has remained stagnant since she was accepted to TCU. She hasn't always been certain that she could stay."I've almost left a few times," she said.

Ramirez, a senior biology major, said TCU's cost, which has increased by almost $12,000 since 2000, and will go up by $1,700 for the 2006-2007 academic year, is what keeps some applicants from deciding to choose TCU.

Money is just one piece of the puzzle.

A diverse campus

Online EXCLUSIVE! Part Two of Two: TCU’s dilemma

Published Feb 9, 2006

TCU is limited in terms of how much money it may award students, Scott said.He said he must look at socioeconomic status and whether the student is from Texas or another state - not just if the student is a minority.

Scott said that cost is generally a top priority when choosing a school.

The office of scholarships and financial aid is trying to let prospective students know of their possibility to afford TCU before they apply, he said.

Faculty take steps to cut health costs

Faculty take steps to cut health costs

Published Feb 9, 2006

TCU faculty and staff members who hope to increase wellness and lower health-care costs will start taking a step in the right direction next week. Actually, thousands of them.The University Recreation Center and Human Resources are teaming up to kick off the TCU Pedometer Challenge on Tuesday, Valentine's Day, in honor of Heart Health Month. The challenge is a program in which participating faculty and staff will wear pedometers, devices that track the amount of steps a person takes each day.