Published Feb 25, 2010
In the 2008-2009 school year, the University of Texas athletic department brought in more than $138 million in revenue, according to data supplied to the Education Department. While the Longhorns stole headlines, TCU athletics moved into an elite position in its own right.
The university raked in almost $46.5 million through athletics, and while it's well short of the burnt-orange menace to the south, it was top among non-BCS schools. Not too shabby for a school with the 10th smallest enrollment of Football Bowl Subdivision teams (not counting the service academies).