Sometimes I like to think I'm too smart for the forces of the advertising industry. I flip through the pages of a magazine and think I'm above the tricks various companies use to sell their wares.

Take the March issue of Maxim Magazine.

I'm currently staring at an advertisement for a cologne named Diesel. It sports a shirtless, muscular guy holding a bottle of the fragrance and sporting a cocky look on his face that screams, "I just had sex with your girlfriend."

Solid pitching performances and timely hitting powered the Horned Frogs past Cal State-Fullerton on Saturday in Fort Worth to even the teams' season-opening weekend series at one apiece.

In just his second career start, sophomore Steven Maxwell cruised through seven innings for the Frogs (1-1), giving up just two runs off four hits and setting a career-high with five strikeouts in the 4-2 win. Junior Matt Vern added two hits and scored two runs, one of them in the first after he knocked in a run on an RBI single and stole home on a passed ball.

A few pirouettes and musical notes are not going to cure AIDS, but they can help raise money to help find a cure.

Chi Tau Epsilon, a national dance honor society, is hoping to fill seats for the TCU Arts Collaboration benefit concert for the AIDS Outreach Center on Thursday.

"It would be great to have people sitting on the floor, and to have to bring in extra chairs," said Natalie Bracken, junior ballet and political science major and co-chairwoman of the concert.

On a day that set attendance records for Lupton Stadium, the Horned Frogs couldn't match late Cal State-Fullerton runs, falling 7-4 to the Titans on Sunday. The loss decided the weekend series 2-1 CSF, and snapped a 16-series win streak for the Horned Frogs.

"Generally, I thought we competed really well, and while we would have been happier with the win today, but I think we know a little more about our team after today," said first baseman Matt Vern.

The men's tennis team is no longer unbeaten after falling to No. 15 Oklahoma State on Sunday.The men lost a tiebreaker in the doubles match and the Horned Frogs were able to win three out of six singles...

The equestrian team has a chance to redeem itself today by playing the team it lost to Sunday.

The women will face Fresno State again today, this time on home soil.

TCU fell at Fresno State 7-4 in the championship game of the Best of the West Tournament.

"Until the violence stops." "My vagina has a voice." "Value your vagina." "My vagina thinks globally."The 15 actresses of "The Vagina Monologues" at TCU are wearing buttons with these sayings to bring...

From day one, TCU encourages all students to study abroad. The admissions Web site even includes an interactive video feature with students broadcasting their personal international experiences to prospective students.

Few disagree that studying abroad is beneficial. But, if the university is going to highly recommend and advertise studying abroad, it should do something to make the option more affordable.

The equestrian team got its revenge win Friday against Fresno State, the team that beat TCU Feb. 17 in the championship game of the Best of the West Tournament.

TCU won 10-5 reaching the team high of 10 points and winning by a team high of five points.

Senior Kindel Huffman, who was named MVP in equitation over fences with a score of 78, also set a school record with seven MVP titles this season.

Huffman said before the season began, she made a goal to win a MVP in all four classes this season.