Published Feb 1, 2008
Super Bowl advertising has always been relegated to the commercials, until now.
Kentucky Fried Chicken has offered to donate $260,000 to charity in the name of the first New England Patriots or New York Giants player to score a touchdown in Sunday's Super Bowl, provided that he flaps his arms like a chicken afterward - you know, like the move from the chicken dance.
The reason: to support the fast food chain's new line of sauceless hot wings.