Published Mar 1, 2006
Image is everything - even for the American Red Cross.So it should come as no surprise that the organization paid consultants more than $500,000 in the past three years to spread its name around Hollywood, as The Washington Post reported Monday.
Of course the Red Cross needs a little help in the image department. Just what are people supposed to think if every time they hear the words "Red Cross" they think of pain and suffering?
But wait, first-aid kits featuring the Red Cross logo were featured on the Real World? Now that's a step in the right direction.